When the Coffee Machine Breaks

Idiotic Advice From An Unexpected Source

The editors over at Entrepreneur.com are a bunch of god damn geniuses. Day after day they crank out new articles, many of them with numbered lists in the titles, all on the subject of how to succeed in business. And day after day people gobble this stuff up, in the same way those insatiable housewives read every issue of Cosmo for their fix of 10 New Ways to Drive Their Man Wild in Bed.

Sarcasm aside – a rarity around here – Entrepreneur’s cadre of contributors regularly come through with some quality advice. The only thing that is usually lacking is the electric shock reinforcement therapy for a certain unnamed person around here who forgets the advice faster than it takes to read the article. 

So when an article like the one I just read gets published I have to call it out. 18 Unusual Habits That Boost Your Energy More Than Coffee reads like an internal moral struggle on the part of the writer who can’t decide if he should give real advice or just go for the affiliate clicks. As most of us do when our conscience is at odds with itself, the guy tries to do both, hoping the good stuff will in the long run make up for the instant gratification of the bad stuff. Come on, I’ll make you breakfast in bed.

Question: Why 18 Unusual Habits?

Couldn’t think of two more for an even 20? Didn’t want to miss out on any affiliate clicks by rounding down to 10 or 12 or even 15?

Here’s what the author – and Co-Founder of Empact – had to say: “To understand unique and healthy ways to consistently and quickly boost energy daily, I interviewed the country’s top ambitious young entrepreneurs, honorees of the Empact Showcase…”

Nice self-promo there.

OK, let’s see what advice the 18 Empact Showcase honorees have for us in exchange for a link.