The Value (or not) of a Name
This post is part of a series inspired by the April 2014 Wall Street Journal Magazine and the silly, self-and wealth-aggrandizing people who, I am guessing, have no idea as to the irony in their blither they put forth. Which makes for great fun for the rest of us. Check out the first part HERE.
When it comes to buying a car there are two ways to decide for sure which one is right for you.One involves taking a test drive, to get a feel for how the car moves, how it handles, how it cradles your butt and how easily you are able to fiddle with the sound system while blowing through a yellow light.
The other involves how awesome you believe people will think you are because of the kind of car you drive. Think BMW.
Buick's advertisement in the April WSJ Mag involves neither a test drive nor a name that invokes even a slightly improved sense of worth. Instead they offer this compensatory bit of false allure:
The Buick Lacrosse: So comfortable it's like a mini-vacation between work and home.
Really?
Those who equate vacation with comfortable are generally the ones who prefer to spend their vacation stretched out on a chaise longue with a pina colada. In a Buick, this mini vacation would not occur between work and home but rather work and the ICU.
