Time is a Waste of Money
The fifth installment in the series. These people have no idea the fodder they are providing.
Imagine: someone comes up to you and asks to take your
picture. “Okay,” you say, because you’re cool like that. But then the person
asks you to dress in this gold foil suit. And strike a pose like you are
feeling the beginning stages of a hernia. “Now, look at the camera like you
know you’re sexy!”
Um…come again?
Now imagine you are showing up at the studio for the
eightieth time, to have people take your picture for $5,000 an hour. Same gold
foil get-up. Same hernia pose. “Now, look at the camera like you know you are
sexy!”
Not so hard anymore, is it?
Now imagine you are the cameraman. Or the guy who holds the
big illuminated umbrella for the cameraman. Or the person who buys the magazine
with Miss Golden Hernia on the cover.
No matter who you are, if it’s your first time the whole
thing seems ridiculous. Why? Because it is. Stick around, though, and
everything changes. No matter who you are – the model, the cameraman, the
umbrella man or the chump who buys the magazine – this sort of thing goes to
your head. “Now you know you are sexy!”
This has got to be the dynamic behind WSJ’s ridiculous
magazine. Because if they saw their watch ads like a normal person - or like a person like me - they simply wouldn't publish them. Fortunately for the rest of us they are too into themselves to understand.